Branded fleet of waste and recycling collection trucks
There was an opportunity to brand the new rubbish and recycling collection trucks and the councils choose to draw attention to the new region-wide waste and recycling system and use the trucks as an asset of the programme of behaviour change initiatives.
Why it works:
Beautiful detailed design and bright colours are unexpected on utilitarian waste and recycling trucks and the design sends a message that the councils are proud of the new waste system. They also invite the community to share in the journey, which required buy-in from residents (separating waste, etc). The design is echoed through all other marketing material and signage.
Each design was customised to fit the different truck styles and high wear and tear areas