Mobile billboards

Branded fleet of waste and recycling collection trucks

Client:

Taranaki councils

Purpose:

There was an opportunity to brand the new rubbish and recycling collection trucks and the councils choose to draw attention to the new region-wide waste and recycling system and use the trucks as an asset of the programme of behaviour change initiatives.

Why it works:
Beautiful detailed design and bright colours are unexpected on utilitarian waste and recycling trucks and the design sends a message that the councils are proud of the new waste system. They also invite the community to share in the journey, which required buy-in from residents (separating waste, etc). The design is echoed through all other marketing material and signage.

Challenges:
Each design was customised to fit the different truck styles and high wear and tear areas