Educational tools point of sale

In-store supermarket banners to educate consumers

Client:
STDC

Purpose:
Local Taranaki councils were looking for a direct way of passing on information about recycling specific products that were featuring more regularly as being recycled incorrectly. In-store pull up banners were developed to show how to recycle milk bottle and meat trays and placed at the point of purchase to increase recycling compliance.

Materials used:
Compostable banner material, reusable banner stands.

Why it works:
Clean, simple design stands out in a busy supermarket and grabs your attention as it is unexpected see ‘how to recycle messages’ at the point of purchase. The banners are also designed to be moved to different supermarkets to increase reach to residents.