Kerbside collection solutions – clear information at kerbside
Booklets, swing tags, decals.
To support the new district-wide waste and recycling changes a range of support material was developed. This included a bin tag alerting residents to the instructional information inside the bins, bin stickers and a comprehensive information booklet and fridge calendar. This meant the public could engage with the level of information they felt confident with.
Booklets and fridge calendars were made from recycled and FSC stock.
Why it works:
The household items looked inviting to read, were content rich and designed to be kept (magnetised calendar and handy information booklet). The branding complemented the trucks and other collateral.